Seek Truth and
Report It
Journalists should be honest, fair and courageous in gathering, reporting and
interpreting information.
Journalists should:
— Test the accuracy of information from all
sources and exercise care to avoid inadvertent error. Deliberate distortion is
never permissible.
— Diligently seek out
subjects of news stories to give them the opportunity to respond to allegations
of wrongdoing.
— Identify sources
whenever feasible. The public is entitled to as much information as possible on
sources' reliability.
— Always question
sources’ motives before promising anonymity. Clarify conditions attached to any
promise made in exchange for information. Keep promises.
— Make certain that
headlines, news teases and promotional material, photos, video, audio,
graphics, sound bites and quotations do not misrepresent. They should not
oversimplify or highlight incidents out of context.
— Never distort the
content of news photos or video. Image enhancement for technical clarity is
always permissible. Label montages and photo illustrations.
— Avoid misleading
re-enactments or staged news events. If re-enactment is necessary to tell a
story, label it.
— Avoid undercover or
other surreptitious methods of gathering information except when traditional
open methods will not yield information vital to the public. Use of such
methods should be explained as part of the story
— Never plagiarize.
— Tell the story of
the diversity and magnitude of the human experience boldly, even when it is unpopular
to do so.
— Examine their own
cultural values and avoid imposing those values on others.
— Avoid stereotyping
by race, gender, age, religion, ethnicity, geography, sexual orientation,
disability, physical appearance or social status.
— Support the open
exchange of views, even views they find repugnant.
— Give voice to the
voiceless; official and unofficial sources of information can be equally valid.
— Distinguish between
advocacy and news reporting. Analysis and commentary should be labeled and not
misrepresent fact or context.
— Distinguish news
from advertising and shun hybrids that blur the lines between the two.
— Recognize a special
obligation to ensure that the public's business is conducted in the open and
that government records are open to inspection.